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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Data Papers Group

Three companies working together to meet all your printing and marketing needs. Let us combine our expertise to take your project from concept to completion.

Welcome to KBF Print Technology

For over 40 years, we’ve served the needs of small and large businesses, advertising agencies, direct mailers and marketing specialists. KBF Print Technology is the one-stop solution for all your printing and promotional products needs. We begin by listening to your ideas, then our experienced team will help you find the right products and solutions. Depending on your needs, we also have creative services available. Our team will work one-on-one to craft original, highly effective and appealing designs for your company. Once you have settled on a final design, we have all the resources to handle all the printing and finishing requirements.

Call us today to make your next project a success!

8 Pointers on Creating Effective Flyers

When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: flyers. 

A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in creating an effective flyer that results in significant lead generation, check out these 8 useful tips.

 

1. Eye-Catching Headline

The headline is the first thing consumers see when they pick up your flyer. Be sure to use a catchy headline that’s interesting and pertinent to your business. A snappy headline that quickly tells customers what you do can be the difference in whether they keep reading or move on.

 

2. Colorful Graphics

It’s true: people love color. We look at images before we look at text, so throw in some colorful or striking graphics with your flyer. A stunning illustration grabs attention, creates a mood and supports your story. Graphics can even be used as focal points to draw consumers in.

 

3. Simple Design

When designing your flyer layout, simple is better. Organize the page with boxes, borders, bullets and areas of contrasting colors. Don’t be afraid of some white space, either. Make specific elements stand out and stick to the bare minimum for a clean and crisp design.

 

4. Relevant Information

Just like design, keep information minimal. The average human attention span is 8 seconds, so give viewers information quickly and concisely. Answer the 5 crucial W’s—who, what, when, where and why, then direct them to your phone or website for any more info they may want.

 

5. Personal Language

Put yourself in the customer’s shoes and ask, “What would I want to know if I were them?” Be straightforward and practical, and be sure to use “you” language. If a consumer feels like you are personally talking to them, they’re more likely to respond positively to your flyer.

 

6. Useful Benefits

Use your flyer to tell consumers what benefits your company can provide them with. Viewers want to know how you can make their lives easier, so use this opportunity as a chance to tell customers why they should choose your business. 

 

7. Error-Free Writing

Proofread, proofread, proofread. Nothing can make your company look more unreliable than a grammar or spelling mistake that goes unnoticed. After designing the flyer, have at least one or two others read it over carefully for mistakes before sending it to print. 

 

8. Clear CTA

Finally, be sure to redirect customers back to your phone or website. Have a clear call to action that asks consumers to “Order now!” “Start a free trial!” or “Visit our website!” Keep words in the active voice so viewers are more inclined to interact with you and generate leads.

 

Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.

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